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Ideas for life

Ideas for life

31/03/2007 | Channel: Technology, Engineering

Respect for people, whether they are employees, customers or business partners is the key to PEWEME's success

The advancement of electronic devices is spreading rapidly on a global scale. The key requirements of compact and thinner devices include high functionality and high performance features particularly important in mobile,AV and networking devices. Panasonic Electric Works (PEW) has established production facilities for Printed Circuit Board (PCB) materials in the world's key market locations and has worked to strengthen its production capacity in order to respond quickly to these growing needs. The activities of PEW in Europe started more than 30 years ago by developing, in co-operation with its European customers, new generations of electromechanical relays, which successfully contributed to more efficient and economical devices.

PEW Electronic Materials Europe (PEWEME) was established in June 2000 as a further step in global marketing and development activities. The company capitalises on its leading technology to research, develop and manufacture multi-layer PCB materials, which support the 'nervous system' of electronic devices. The company is actively providing customers with solutions for their state-of-the-art technological needs, as well as assisting in the advancement of European electronics.Accredited to ISO 9001, the PEWEME group has production facilities located in Austria and Italy, serving all customers all over Europe.Making its products available worldwide, whilst at the same level of quality and performance is a key factor for the success of PEWEME, therefore the company aims to continue increasing its global presence.

Gaetano Tarantini and Toshiyoku Hatazawa, managing directors of PEWEME explain: “We are a manufacturer of multilayers for PCB materials. The application of PCBs is used in most fields of electronics including, mobile phones, telecommunications and the automotive industry.As joint managing directors we are responsible for the total activities of the Austria and Italy plants. Since the year 2000, the company has been 100 per cent owned by Matsushita Electric Works based in Japan, and operates under the brand name Panasonic.”

They continue: “We have made some significant investments since we became part of the Matsushita group. Firstly we invested in a complete new plant in Italy, which was worth approximately 30 million euros. A new production line was installed, according to Matsushita know-how at the end of 2002, which started operations in April 2003. The new production line is fully automated and has significantly greater capacity than the old line.We also refurbished the Austrian plant in order for us to increase the quality level of our existing materials and also have the ability to produce materials for new requirements.We are now able to provide materials for the automotive industry, which are much higher quality. For example, if engine controls are mounted near the engine, they need to be made out of materials, which can withstand extreme temperatures and at least 1000 thermal cycles.We have brought special materials over from Japan, which are prepared for these conditions and have successfully launched them on the European market.”

As a result of the investment into the two plants, there is now an increased emphasis on environmental issues.With the European WEEE Directive now mandating a phase-out of lead in electronic soldering and Japan's efforts to do the same even sooner, lead-free solutions are rapidly increasing around the world. PEWEME has been producing and distributing laminate able to withstand leadfree soldering processes since the beginning of 2006. Furthermore, the company is also focusing on developing more environmentally products and starting from 2006 the Italian and Austrian factories will begin the production of new high performance and green products, like Halogen free.

Throughout all of its internal and external operations, the environmental activities of PEWEME are a key focus. As a result of this, the business is accredited in accordance with the environmental certification ISO 14001. Furthermore, PEWEME has implemented an environmental policy in all areas of the two plants to ensure all significant items, which have an impact on the environment are monitored to achieve better performance and continuous improvement.

Looking to the future, partnership with its customers is a key issue for the company and their satisfaction is its main goal, offering them products covering their needs and best value. PEWEME believes this is what sets it apart from the competition, as Gaetano Tarantini explains: “We try to be near to our customers and provide them with the flexibility they require. This means not only providing them with the availability of materials but also the availability of our technical support.We aim to work closely with the end-users of our products so we can develop materials for their future applications.We are also globally based, which means if a customer decides to relocate to outside Europe they can still use the Panasonic brand and benefit from the same quality of products.”

Panasonic Electric Works
Electronic Materials Europe
Employees 300
Industry Electronic devices