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Driven by demand

Driven by demand

30/06/2006 | Channel: E-Business / IT

Oracle has announced that it will expand its supply chain planning applications with the acquisition of Demantra, a leading provider of demand-driven planning solutions.

Leveraging powerful analytics and collaboration capabilities, Demantra offers solutions for demand management, sales and operations planning, and trade promotion planning and optimisation. Together with Oracle’s existing supply chain and ERP applications, customers can more proactively manage complex, global supply chain operations.

“Oracle and Demantra’s complementary products will deliver information-rich, adaptive business processes to enable an effective, demand-driven supply chain,” said Oracle Senior vice president of Applications Development Rick Jewell. “We are giving customers access to proven, best-in-class demand and supply chain capabilities,
combined with comprehensive ERP applications and technology infrastructure. This will allow companies to reduce their total cost of ownership, while increasing their ability to operate an integrated, information-driven enterprise.”