The Radisson Blu Hotel Amsterdam is one of the 200 global hotels in the Radisson Blu brand portfolio. The brand operates as part of the Rezidor Hotel Group along with Park Inn Hotels, Regent, Country Inn and Missoni. The Rezidor Hotel Group is one of the fastest growing hotel chains in the world, with a dedication to providing the highest levels of quality and comfort. With hotels in almost 60 countries, the group is most prominent across Europe, Africa and the Middle East. Based in the desirable central location of Amsterdam, the Radisson Blu Amsterdam is one of two hotels operated by Radisson Blu in the area, with the other located close to the Schipol Airport.
First opened in 1990, the Radisson Blu Amsterdam has been formed from a number of historic buildings including merchant houses and an old paper factory. This has resulted in a variety of different rooms each with its own distinct characteristics. “The hotel operates 247 rooms across four different types – standard deluxe,business class, executive and two suites,” describes Ronald Smithjes, general manger. “We offer guests three different room styles – Maritime, Scandinavian and Naturally Cool, which cater for each individual taste. One of the biggest benefits we offer is free WiFi throughout the hotel, as well as our super breakfast buffet and ‘Yes I Can’ service concept which guarantees 100 per cent guest satisfaction.”
Facilities include a fitness centre and sauna, restaurant and bar, as well as premium services such as a concierge, 24-hour room service, hotel gift shop and indoor car park with video surveillance. In addition to providing the highest-quality international cuisine and drinks, the reputed De Palmboom restaurant and Pastorie Bar add to the architectural uniqueness, which the Radisson Blu Amsterdam is famed for. Offering a delightful Amsterdam dining experience, the De Palmboomrestaurant is set in a 1742 building which was originally a Bible shop and later a famous grocery store. Occupying a former vicarage, the Pastorie Bar serves a wide variety ofbeers, cocktails, wines and light meals in a charming old Dutch environment.
With business customers making up a large percentage of the Radisson Blu Amsterdam’s clientele, the hotel offers dedicated business facilities including eight fully equipped meeting rooms complete with nine breakout rooms for smaller sessions, a business centre, audiovisual equipment and a personalised service for each event. The hotel can even reserve a private canal dock for guests arriving for events by boat. Ronald elaborates on Radisson Blu Amsterdam’s strategy for attracting corporate visitors: “The hotel has a large number of regular corporate guests. One of the main advantages for these customers is our Goldpoints Plus loyalty programme, which offers benefits such as restaurant discounts and free upgrades. We see that word of mouth is a key influence in attracting corporate
guests, particularly regarding our ‘Yes I Can’ service. We believe that the wellbeing of staff is a major influence on the quality of service required and our ‘Yes I Can’ philosophy gives each employee the empowerment to solve issues themselves, which impr
')";>oves their hospitality skills.”
To further enhance the elegant atmosphere of the Radisson Blu Amsterdam, the hotel is investing in a substantial refurbishment plan to renovate 29 of its bedrooms. “Over the last few months of 2010 we plan to fit these bedrooms with the Naturally Cool style,” explains Ronald. “We have also recently replaced some of the equipment in the fitness centre and are planning to renovate our sauna. The De Palmboom restaurant is undergoing a continuous facelift to breathe new life into the brassiere style setting.”
In order to improve the customer experience Radisson Blu Amsterdam remains abreast of new room technologies and equipment and investigates the viability of such systems across its facilities. “When we were planning the upcoming 29 bedroom renovation we were looking at the latest technologies, such as pay television systems combining internet, television, and room service and housekeeping orders. However, developments such as these will be implemented in the future due to compatibility issues between different systems,” says Ronald.
As well as its refurbishment plans the Radisson Blu Amsterdam has also been looking into other initiatives to develop its service offering in the future. “Recently our Green Key Gold status has been prolonged for another year, which demonstrates the hotel’s commitment to these issues,” concludes Ronald. The Green Key is an international standard for business operating in the tourism and recreation industry, which meet sustainability, environmental and corporate social responsibility (CSR) standards. “Within the Rezidor Hotel Group there is a programme called ‘responsible business’, which covers both environmental and ethical aspects. The Green Key system definitely fits into their program and the support of the community services is a key aspect for the hotel. These areas of CSR are something that we will continue to invest in and improve upon in the future. Over the last six months we have also put a lot of effort into setting up a social media network including sites such as Facebook, which we use to share daily activities. We are proud of the fact that the Radisson Blu Amsterdam stands out from the competition and we believe that our strong and dedicated hospitality team is a major contribution to this.”
Radisson Blu Hotel Amsterdam