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Targeted displays

Targeted displays

01/05/2011 | Channel: Technology, E-Business / IT

JDA Software Group, Inc has announced that HEMA, a leading European retailer, has selected a number of space planning solutions from the JDA Category Management suite, including JDA Space Planning, JDA Space Automation, JDA Intactix Knowledge Base and JDA Planogram Generator to help improve shelf-level planning and increase shopper satisfaction.

HEMA selected JDA space planning solutions to help rationalise its store layouts, automate its merchandising based on pre-defined policies, differentiate assortments based on local preferences and better anticipate consumer demand.

“HEMA has already established itself as an innovative, forward-looking retailer,” said Razat Gaurav, senior vice president, EMEA, JDA Software. “By implementing JDA Category Management solutions, HEMA will be able to leverage consumer insights and local needs to create targeted assortments and displays. Any retailer that serves such a diverse market — spanning multiple countries or consumer segments — can benefit from an approach that rationalises, and responds to, diverse shopper preferences. We’re pleased to partner with HEMA in taking its success to the next level.”

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