Trusted and authenticated information from TrueSource will be made available to marketing agencies, technology and mobile developers to enable brands to offer new services to 21st century ‘savvy shoppers’. For example, if the trusted data were available it would allow a shopper to scan a bar code with their mobile phone to check nutritional or dietary information about a particular product or to choose products based on their environmental impact or ethical sourcing.
The service is available to GS1 UK member companies to enter and manage product information before sharing it with trading partners via GS1’s Global Data Synchronisation Network (GDSN). Some of the largest retailers, suppliers and food operators around the world use the GDSN including Boots, Unilever, Kraft Foods, Heinz, Coca Cola and Proctor & Gamble. The TrueSource service is available initially to over 1000 suppliers and currently holds trusted and authenticated information for over 17,000 products.
TrueSource can manage any number of product data items depending on demand from retailers, suppliers and consumers. Examples could include allergy advice, information about where a product was produced or its carbon footprint. TrueSource also features a product sourcing tool that allows brand owners to promote their products and buyers to search for new suppliers.